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“I had the pleasure of working with Pri for about 9 years. She brings her very best to every challenge and works tirelessly to lead and support her teams. What really stands out to me is her ability to translate strategic challenges into thoughtful, creative solutions that often delight clients and win awards.
She anticipates needs, manages complex projects seamlessly, and never cuts corners. I watched her help shepherd an ambitious documentary project from concept through flawless execution. She routinely leverages AI to accelerate ideation and enhance efficiency while maintaining the human insight and strategic rigor that makes work truly resonate.
She's also someone who genuinely invests in elevating emerging talent and fostering real collaboration, teaching her teams how to work smarter, not just harder. Her track record of successful brand launches in oncology speaks for itself, but what I respect most is her relentless commitment to quality and discipline to stay with projects through every detail.
If you're looking for someone who can think creatively, execute strategically, and lead teams into the future of how we do this work including embracing AI, I'd absolutely recommend Pri.”
- Diane Iler-Smith, Chief Creative Officer of Biolumina
“In a word, Pri is stellar. This year, I worked with Pri as her Creative Director counterpart in copy, and she is the partner every writer dreams to work with. Pri is a true master of her craft; she is meticulous in her design work and always abreast of the latest trends in design and UI/UX, giving our work a fresh and contemporary edge without ever losing sight of the brand and equity that has been established.
What stands out when I think about Pri is how she thinks. Rather than just executing a design, she takes the time to deeply understand the content and what we are trying to communicate, and then uses that understanding to inform design decisions that serve the work, beyond aesthetics alone. She evaluates everything through a critical lens, weighing the needs of the end user alongside the strategic needs of the brand.
When it comes to collaborating, Pri always shows up as a equal contributor and partner, bringing her skill set and experience and pushing for nothing less than the best work possible.
Beyond mastery of her craft, Pri is a natural leader. She is committed to fostering an environment of trust and transparency within the creative team. She spearheads weekly meetings with our creative teams to talk through challenges, share creative inspiration, and build camaraderie that strengthens our team's morale and cohesion.
All in all, Pri is the kind of partner who makes the work, and the people around her, better. And for that, I will always be grateful.”
- Emily Segalla, SVP Creative Director at Biolumina
“I had the privilege of reporting to Priyanka (Pri) for nearly 5 years, and I can confidently say she played the biggest role in shaping me into the creative leader I am today. Her mentorship transformed not only my skills but also the way I think, solve problems, and lead others.
Pri is the kind of leader every organization hopes to find. She has earned the trust, respect, and admiration of our entire team, a reputation reinforced by being recognized with internal values awards nominated by her peers. She leads with integrity, empathy, and an unwavering commitment to excellence.
One of Pri's greatest strengths is her ability to teach others in a manager role. She taught me to approach every challenge by first understanding the "why," then supporting every recommendation with evidence, strategic thinking, and sound rationale. She challenged me to think bigger, ask better questions, and never settle for work that was merely good enough. Her pursuit of excellence is contagious, and because of her leadership, we built stronger brands, stronger client relationships, and consistently better creative solutions.
When she moved teams, it was to 'fix' a team in need of stronger leadership. She had that reputation of being someone who could fix a disorganized brand, or build one from the ground up and make it look easy; but behind the scenes, I could see the amount of extra work and attention to detail Pri would put in to ensure things ran smoothly. She never seemed to need a roadmap; she made her own and built up a team of collaboration and mutual support along the way.
What truly sets Pri apart, however, is how deeply she cares about the people around her. She creates an environment where individuals feel supported, valued, and empowered to take risks, grow professionally, and reach their full potential. I always knew that if I showed up with honesty, curiosity, and a willingness to work hard, she would invest everything she could to help me succeed.
There are many talented managers, but exceptional leaders are rare. Pri is one of them. She elevates everyone around her, inspires teams to do their best work, and leaves organizations stronger than she found them. I recommend her without reservation and genuinely believe any organization would be fortunate to have her leading their people and business.”
- Roxanne Novo, VP Group Art Supervisor at Biolumina
“I had the pleasure of working with Priyanka on a few different brands, and she's one of the most organized, dependable creatives I've ever partnered with. She brings a rare combination of strategic thinking and hands-on accountability. She doesn't just deliver great creative work, she makes sure it actually solves the business problem in front of her.
Priyanka is the kind of teammate you want in the room for high-stakes work: passionate, curious, and someone the whole team can count on. I’ve always been impressed with her ability to juggle many complex assignments at once— a true testament to her managerial style and ability to build and motivate a team.”
- Pam Buechel, SVP Group Account supervisor at Biolumina
“I've had the pleasure of working with Pri in my group for several years at Biolumina. Over that time, she lead disease state prelaunch, launch and maintenance for three oncology brands, managing teams of 4-6 Artists each. She is a multiple-award-winning creative, a strategic cross-functional leader, and a fantastic mentor and cultivator of talent. She has a deep understanding of the business, including HCP full-channel marketing, patient support and advocacy, and DTC broadcast work. She meets challenges with solutions, a smile and a win, every time. Pri's teammates, not just the Art folks, look to her for guidance, advice, and her calm, cool, clear leadership.”
- Troy Clark, SVP Group Creative Director at Biolumina