BeOne unbranded “push the limits” campaign

(Global HCP)

While juggling leadership across multiple accounts, I oversaw the execution of this spectacular unbranded campaign for a b-cell malignancy brand that was launching soon. There was a need on this workstream to execute this campaign including art finalization, branding, and tactical pull through in just 1.5 months. Working closely with my VP, team and vendors, we were able to pull it all off and still achieve executional excellence.